Financial Services LLC

Interim, Part-time, and Outsourced CFO Services


"John's ability to analyze and organize the solutions to our problem were incredibly insightful and his excellent communication to our board and staff were major factors in our ability to move forward successfully."
-Al Albert, Past President-NSCAA



If you have a goal (business or personal), try my logical approach to a SWOT analysis. In 5 easy steps, you can have a one page analysis of strengths, weaknesses, opportunities and threats, which will identify the areas to focus on and the ones to be mindful of.

Click here to get started.

-John Marklin



Identifying your Strengths, Weaknesses, Opportunities, and Threats (SWOT)

A SWOT analysis should be a part of your Business Plan. It is a method used by many to assess the financial viability of a product or service.

Stepping back and taking the time to list the components of the four main areas of SWOT will allow you to see your business more clearly. Having the components identified on paper documents the pluses and minuses of your business, and allows you to see and put a plan in place to address any potential road blocks to success.

Listing your strengths next to your weaknesses is a statement of fact: I am good at this, not so good at that. A side by side analysis can help to gauge whether the strengths outweigh the weaknesses or vice versa.

Listing the opportunities next to the threats helps to bring into focus what could happen in the future and can show how vulnerable your business is.

Any successful business person needs to know the risk or worst case scenario that could happen: ranging from a minor setback to complete failure. Weighing the opportunities against the threats keeps this in perspective and can be the catalyst to actually do something rather than being a naysayer.